I owned a design and marketing firm for 25 years. I’ve always appreciated great car design, or at the very least, unusual design. To that end, I've owned an OG Acura NSX, an OG Dodge Viper RT/10, and a Tesla Model S back when chargers were as rare as hen's teeth.
I've also owned multiple Range Rovers, a lot of Mustangs (the last being a '16 Shelby GT350), and my prized possession: a 1970 Forest Green Metallic, white stripe Camaro—which sadly I had to sell when I fell on hard times.
When I started building Troll in the Bowl—a new screen-free Halloween tradition that teaches kids about kindness, sharing, and just being a good kid… or troll, as the case may be—I spent a very long time looking for the perfect car to become the Trollmobile. It needed to be rare, drop-dead gorgeous, and capable of attracting attention before we slapped a single troll onto it.
Porsche Taycan, Audi e-tron GT, another Model S, an Aston Martin Rapide... none fit the bill. Then I found my Karma GS-6. The fact that it was designed and built in America was the chef's kiss. I love the double takes and people craning their necks as I roll by.
Then it was time to add the force multiplier. The wrap. To say it attracts a crowd is an understatement. I've had kids wave me down from 50 yards away. It has become the centerpiece of how we introduce families to this world we're building. It’s a world powered by a child’s imagination… not algorithms.
Our family has owned countless Saabs. In honor of my dad, who bought his first 900 in 1986, the Troll hails from Trollhättan, Sweden—we like to say: designed and built in California, inspired by Sweden, born in Georgia.
We’re currently preparing to take Troll in the Bowl—and our larger WE ARE THE MAKERS! charitable initiative—on the road. Ultimately, all the intellectual IPs we develop at Pixelchimp Studios will directly fund getting the tools and the know-how into young people's hands so they can develop skills that will allow them to compete in the strange new world that's coming—without being saddled with tens of thousands of dollars of debt. Maybe one day, one will be a highly skilled Karma Automotive employee. Hopefully, we'll make it to Irvine before next Halloween.
I’ve watched a number of your interviews and the video series you put on YouTube—good stuff. I especially liked your Jay Leno's Garage episode. I'm excited to see what you do with Karma Automotive over the next few years, and look forward to my next Karma, preferably the Kaveya.
Take care,
Taylor Little
Founder, Pixelchimp Studios
p.s. All pictures are real. AI Halloween masks are to protect the innocent, or the guilty. 🤷